challenge 21

BII is the professional body for the licensed retail sector and has a membership of over 45,000 provisional and permanent individuals. BII’s mission is to promote high standards of professionalism throughout the licensed retail sector; to encourage new entrants into the industry, and to help them develop their long-term careers. Every BII member signs up to a code of conduct to operate in a socially responsible way at all times. Many members display Challenge 21 posters and information and they support the PASS scheme at all times, encouraging staff to ask for sight of a proof of age card whenever they’re in any doubt of a customer’s age.

BII’s awarding body BIIAB offers a broad range of qualifications to help you run your business in the most profitable way and has processed over 1.5 million examination papers to date. Members of BII have access to a wide range of business and personal benefits. To find out about membership or qualifications, visit www.bii.org or call 01276 684449.